Data services

Your voter file can be better.

Torus turns fragmented voter data into a cleaner, more actionable voter file — auditing, enriching, and validating records, then integrating the results with your existing CRM.

Cleaner data

Identify and fix errors, duplicates, and outdated records.

More reachable voters

Add verified emails, mobile numbers, and demographics.

Smarter outreach

Segment and target voters with greater precision.

Donor lookalikes

Find more people who want to contribute to your campaign.

The opportunity

Your voter file is a powerful asset.

We help you get more from it by auditing, enriching, and validating records — and integrating the results with your existing VAN or CRM.

1

Audit

Analyze the official voter file for errors, duplicates, and gaps.

2

Enrich

Append verified contact information and demographic data.

3

Validate

Flag conflicts and records needing review.

4

Integrate

Deliver a clean file ready to load into VAN or any CRM.

What we've demonstrated

Results from a statewide voter file.

We identified and fixed major data issues in a state voter file. We expect every state file to have its own version of these problems.

~1.9M Voters

Flagged as potentially moved (10% of the file).

~10% Of records

With precinct, county, or address issues.

~60% Reachable

With verified contact, vs. ~40% with current party tools.

Thousands Of duplicate records

Identified with two active IDs at the same address.

How it works

We match every voter across four sources.

To create the most accurate, comprehensive, and actionable voter file we compile and verify across sources, using best-in-class commercial data, regression-tested deterministic data, and high quality political datasets.

Official state and local voter files

Secretary of state, precincts and districts

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Commercial consumer data

Emails, mobiles, demographics, lifestyle data

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Torus voter history

Past participation and proprietary signals

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Political datasets

Additional voter data and history

Enriched voter file

Clean, validated, and ready for your workflows

Cleaner data, deeper insights

Let's discuss how Torus can support your team.

Request the capability brief for your state.